Client:
TheRestack
Platform:
Website, Web application and Brand Identity
Role:
UX and UI Designer
Design Timeline:
6 Months
Overview
The Restack is an online real estate investment platform that allows users to invest in fractional ownership of commercial real estate and high-yield debentures. We built their website and brand identity from the ground up while also strategically developing sound security solutions for their platform.
The challenge
Before arriving to us, The Restack lacked a functional website and any structured brand ideation. As a platform dealing as a marketplace for real estate, the primary challenge was to bolster secure transactional mechanisms and ensure compliance for large-scale financial dealings.
It was also important to create responsive transparency for buyers and sellers to browse through assets and portfolios alike before making an informed purchase.
We designed a clarity-driven, action-inducing and visually compelling homepage with the customer expectation and demographic in mind.