Converting original thoughts into experiences

A fine arts graduate from University of Calicut, specialised in sculpture. I work with organisations to shape their digital presence into engaging and meaningful experiences, helping them overcome challenges with creative strategies that drive growth, improve conversions, and ensure long-term impact. I lead cross-functional teams through the entire product development process and mentor designers and developers, guiding them in crafting impactful experiences for products and websites.

My design process begins with a foundational understanding of the client and their needs. I create an environment with my team that fosters a personal connection to the project, allowing us to explore and define ideas naturally, without undue pressure. I usually not a person who completely rely on researches including user interviews and benchmarking of other works. I always like to build products that gives different experiences to people, not user friendly products.

Work Experience

OHUE

Senior Product Designer

May '26 – Present

Designing unconventional experience for two core products in health and sports science. The UI and user behaviour that defined for the products emerged as part of building a new solution for improving people’s lives. Not a usual hospital software or sports management system, these products solves realtime issues that doctors, specialists, coaches, Physiotherapists faces.

Mobiux Labs

Design Lead

Apr '24 – May '26

Leading end-to-end design for digital products, collaborating with cross-functional teams, and driving user-centered solutions across multiple domains.  Revamped hospital management system of a Mumbai based oncology centre. The vision was to design a system that reduces time and tasks of relevant personas and enable quick consultation and better treatment for cancer patients.  Led the end-to-end redesign of the Perfios website, establishing a cohesive visual language and content experience across brand, product, and use case pages. Defined the design direction and storytelling framework to simplify complex BFSI offerings, while crafting motion-led product narratives and animated explainer visuals for key solutions including KYC/KYB, VKYC, OneSDK, Garner, Digital Signature, PIVC, PCG and so on.

Senior UX Designer

Apr '22 – Mar '24

Led the redesign of Twidpay, the rewards platform that transforms fragmented reward points into a universal, spendable currency, simplifying redemption journeys and improving the user experience for consumers.  Designing user interfaces for Facility management system. Redefined the onboarding of property to the system and managing asset and tenants easily.

User Interface Designer

Aug '19 – Mar '22

Managing UI of products across E-commerce, Media, Insurance, Fintech, Sports and Education sectors.

Practo

Graphic Visual Designer

Oct '18 - Aug '19

Visual design for website and product including queue management, Doctor booking. Design for marketing collaterals including social media marketing and emailer marketing.