The project focused on revamping an existing corporate website to better reflect the company’s brand identity and improve how its products, solutions, and culture were communicated to visitors. Rather than creating an entirely new experience, the objective was to refine and restructure the existing website into a cohesive platform that aligned with the company’s positioning while enhancing engagement and clarity. Corporate website redesign 100–140 pages Product, solutions, and company ecosystem UX, visual design, motion, and interaction design
Discovery & Research
To understand the brand beyond the interface, we conducted internal discovery sessions across departments.
We gathered insights from:
Marketing team
Product team
Brand team
Product owners
These conversations helped us understand:
Company culture
Brand perception
Product ecosystem complexity
Communication goals
Audience expectations
This phase ensured that design decisions were grounded in organizational understanding rather than assumptions.
We explored three distinct design approaches through low-fidelity prototypes.
Brand Driven Experience
Strong identity expression
Creative storytelling
Memorable interactions
Emotional engagement
Product Driven Experience
Clear layouts
Product-focused presentation
Information-first structure
Functional and safe direction
Corporate Driven Experience
Industry standard layout
Minimal interaction
Statistics driven
Informative
Advocating for the creative direction required multiple discussions and walkthroughs.
Challenges included:
Balancing creativity with business clarity
Addressing stakeholder concerns around usability
Demonstrating long-term brand value
Through iterative presentations and rationale-driven discussions, we successfully communicated the importance of a brand-led experience.
After a long discussion, the Brand + Product driven approach was approved and became the foundation of the redesign.
Information architecture & Content structuring
The next phase involved organizing a complex ecosystem of products and solutions.
Conducted recurring workshops with product owners
Gathered product features, use cases, and solution narratives
Structured content into three main categories:
Products
Use Cases
Solutions
Responsibilities were distributed across three designers, allowing parallel progress while maintaining consistency through centralized design direction.
Experience design
Each product page was designed as an individual storytelling experience.
Key Design Decisions
Custom visuals representing product capabilities
Motion and interaction to simplify complex concepts
Visual metaphors to enhance understanding
Consistent yet flexible layout system
The goal was to move beyond static information and create explanatory experiences.
Company & Brand pages
In parallel, dedicated sessions with the marketing team helped shape company-focused sections.
Pages Designed
About Us
Careers
Leadership / Management
Contact
Testimonials
Blog ecosystem
These pages were designed to communicate trust, culture, and credibility while maintaining visual continuity with product experiences.
Leadership responsibilities
The final website included approximately 100–140 pages, making consistency and coordination critical.
Led 3 UX & motion designers
Defined visual and interaction direction
Ensured cross-page consistency
Guided motion language and storytelling approach
Reviewed and refined outputs across modules
The complete design phase was delivered within a 4-month timeline.
Impact
The revamp transformed the website from a collection of pages into a cohesive brand experience.
Clear and structured brand expression
Unified visual and communication language
Improved storytelling of products and solutions
Stronger emotional engagement
Scalable design system across large content volume
The website evolved from being informational to becoming a meaningful representation of the company’s identity.