Concept Designer for BinItRight, a Top 20 finalist in the Flutter Global Gamers Challenge for Sustainability Games

Concept Designer for BinItRight, a Top 20 finalist in the Flutter Global Gamers Challenge for Sustainability Games

Role:

Senior Designer — Concept & Game Experience

Platform:

Mobile (Flutter)

Design Timeline:

2 Weeks

Team:

Designers & Developers collaboration

Outcome:

Top 20 Selection — Flutter Global Gamers Challenge on Sustainable Games

Overview

In 2024, I had the opportunity to be part of the Flutter Global Gamers Challenge, a global competition focused on creating games centered around sustainability. Our team was given one month to conceptualize and develop a mobile game, with only two weeks allocated for designing the complete user experience and interface.

Despite tight timelines and strict sustainability criteria, our game was ultimately selected among the Top 20 games globally, making it a proud milestone for our team.

The challenge

The competition required teams to design a game that meaningfully incorporated sustainability into gameplay. While this sounded straightforward initially, it introduced a unique design challenge.

Most early ideas revolved around large global themes — environmental disasters, climate change simulations, or resource management systems. However, many of these concepts either became overly complex or unintentionally conflicted with sustainability principles.

Finding that small idea

While discussions focused on solving large global problems, I shifted toward a smaller, relatable everyday habit. Each morning, garbage collectors gather segregated wet and dry waste from households — a simple act that directly supports sustainability.

The idea came together quickly; I sketched it in 15 minutes and presented it to the team in another five. The concept immediately resonated, aligning well with both gameplay simplicity and the sustainability criteria.
While discussions focused on solving large global problems, I shifted toward a smaller, relatable everyday habit. Each morning, garbage collectors gather segregated wet and dry waste from households — a simple act that directly supports sustainability.

The idea came together quickly; I sketched it in 15 minutes and presented it to the team in another five. The concept immediately resonated, aligning well with both gameplay simplicity and the sustainability criteria.
Sustainability can be taught through familiar habits rather than large-scale simulations.

Core gameplay loop

Players take the role of a waste collector and must
  • Identify incoming waste types
  • Sort waste into the correct compartments
  • Maintain accuracy while speed increases
  • Earn rewards and progress through levels
  • Identify incoming waste types
  • Sort waste into the correct compartments
  • Maintain accuracy while speed increases
  • Earn rewards and progress through levels
To enhance engagement, we introduced:
  • Separate cabins for wet and dry waste
  • Increasing rickshaw speed as collections grow
  • Rising gameplay difficulty per level
  • Reward-based progression
  • Unlockable larger vehicles for advanced stages
  • Separate cabins for wet and dry waste
  • Increasing rickshaw speed as collections grow
  • Rising gameplay difficulty per level
  • Reward-based progression
  • Unlockable larger vehicles for advanced stages
Concept development through detailed wireframes

UX & Interaction design

The design focused on creating an intuitive learning curve while maintaining arcade-style excitement.

Key design decisions

1. Familiar Interaction Model
Players immediately understand sorting mechanics without tutorials.

2. Progressive Difficulty
Speed and waste volume increase gradually to maintain engagement.

3. Instant Feedback

  • Correct sorting > rewards and momentum

  • Mistakes > immediate correction signals

4. Learning Through Play
Instead of explaining sustainability, players experience its importance through gameplay actions.

This project reinforced several important design insights

Small, relatable ideas can create stronger impact than complex concepts.

Constraints accelerate clarity in decision-making.

Designing game mechanics is as critical as designing interfaces.

Sustainability experiences work best when embedded naturally into user actions.

If given more time, I would explore deeper progression systems and expanded feedback mechanics to enhance long-term engagement.

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